Credits

ASICS is a Japanese manufacturer of sports gear, and is particularly renowned for its running shoes, featuring the unique GEL cushioning technology.

Credits

The ASICS UK web site was built by ASICS Europe B.V. in Hoofddorp, the Netherlands, and ASICS UK Ltd. in Warrington, UK., with significant contributions from the following agencies:

AnalogFolk in London, for strategic consultancy
AQ in Tokyo for web design and usability
The Plant in Tokyo for technical development

This site is hosted by ASICS Europe, and it runs with fine software: to Merb, with love from ASICS.

ASICS stands for “Anima Sana in Corpore Sano”, a sound mind in a sound body. A Latin phrase expressing the ancient ideal of a sound mind in a sound body. We believe that sport has not only a positive effect on the body and soul, but has a universal meaning that overcomes cultural differences and contributes to improving solidarity.

© ASICS Corporation

The stripe design featured on the sides of ASICS shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world.